The Gutenberg block editor has close to 100 default blocks available for use. However, there are still situations where you might want to add a feature to your post that’s simply not available via the default blocks. That’s where custom HTML comes to the rescue! In this quick guide, I’m going to show you how you can use the HTML block along with Claude (a freemium AI tool) to customize your own posts.

Over the past few years, we have seen increased efforts to better position and market the WordPress brand. Along with these efforts, we now have a Brand Writing Style Guide that defines how the WordPress voice should sound and what tone it should convey. The brand book was first created in August 2018 and has undergone several updates since then. It serves as a manual for all marketing messages, campaigns, and communication from WordPress.

Recently, I was working on a rewrite of one of our theme list posts and in the process I tested over 30 themes. By the end, I came to the unfortunate conclusion that the majority were junk. My gut feeling was that the “shiny cover, empty box” syndrome I encountered was more widespread than only the niche I worked on. So I decided to fire up a test instance of WordPress and went through 31 additional themes in a separate niche. These are the results of my research.